Nowadays retailers are facing digital and competitive environment and with increase of globalization and competitiveness, they are seeking better market campaign. Retailers are collecting large amount of details regarding customer daily transactions. This paper shows how data mining can be applied in retail industry.
Industries
How much can companies in the telecommunications industry benefit from big data and advanced analytics? It’s a strategic question. Every operator is looking for new ways to increase profits during a time of stagnant growth in the industry. This paper shows our approach to data mining process, how data mining can be applied in telecom.